Effective Date: October 1, 2025

1. Introduction

Welcome to Secret Burger Kitchen. This Privacy Policy explains how Secret Burger Kitchen, LLC and its affiliates ("SBK," "we," "us," or "our") collect, use, share, and protect information in connection with our website (www.SecretBurgerKitchen.com), mobile applications, online ordering platforms, and other services that link to this Privacy Policy (collectively, the "Services").

Our brand is built on authenticity and trust, and that extends to how we handle your information. This policy is designed to be straightforward and transparent, helping you understand your privacy rights. By using our Services, you agree to the collection, use, and sharing of your information as described in this Privacy Policy.

2. Information We Collect

We collect information to provide and improve our Services, fulfill your orders, and communicate with you. This information falls into two categories:

A. Information You Provide to Us Directly:

• Contact and Profile Information: When you place an order, create an account, join our loyalty program, or sign up for marketing communications, you may provide us with your name, email address, phone number, and mailing address.
• Order and Payment Information: When you place an order through our Services, we collect information about your order, delivery address, and payment details. All payment card information is processed by our secure, third-party payment processors.
• Franchise Application Information: If you express interest in a franchise opportunity, we collect detailed professional and financial information, such as your business experience, net worth, and liquid capital, to evaluate your application.
• Communications and Feedback: When you contact us, we may collect information you provide in your communications.
• User-Generated Content (UGC): We collect content you create and share with us, such as photos, comments, and other materials you post on social media when you tag our brand (e.g., @SecretBurgerKitchen) or use our campaign hashtags (e.g., #GetSaucySBK, #SBKTribe).

B. Information We Collect Automatically:

• Device and Usage Information: When you interact with our Services, we automatically collect information about your device and how you use our Services, such as your IP address, browser type, operating system, pages viewed, and the dates and times of your visits.
• Cookies and Tracking Technologies: We and our third-party partners use cookies, web beacons, and similar technologies to collect information about your browsing activities over time and across different websites. This helps us operate our Services, analyze performance, and deliver targeted advertising. For more details, see Section 4 below.
• Location Information: With your consent, we may collect information about your precise location to help you find the nearest SBK restaurant or to provide location-based offers.

3. How We Use Your Information

We use the information we collect for various purposes, guided by our mission to deliver a seamless and engaging experience:

• To Provide and Manage Our Services: To process and fulfill your orders for pickup or delivery, manage your account, and administer our loyalty program.
• To Communicate With You: To respond to your inquiries, send you transaction-related updates, and provide customer support.
• For Marketing and Advertising: To send you promotional communications about new menu items, special offers, and events. We also use this information to personalize your experience and deliver targeted advertising, including retargeting campaigns to re-engage users who have visited our website.
• To Improve Our Services: To analyze trends and user behavior, helping us understand how our Services are used so we can improve the customer experience, our menu, and our operational efficiency.
• To Evaluate Franchise Applications: To assess the qualifications of prospective franchisees and manage the application process.
• For Security and Legal Compliance: To protect our Services, prevent fraud, and comply with our legal obligations.

4. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information with the following third parties:

• Service Providers: We share information with third-party vendors and partners who perform services on our behalf, such as payment processing (e.g., Otter), delivery logistics, data analytics (e.g., Google Analytics), and marketing. Our primary food supplier is Sysco.
• Franchisees: We share information with our franchise partners to allow them to fulfill orders and manage their local restaurant operations.
• With Your Consent for User-Generated Content: By tagging SBK in your social media posts or using our hashtags, you grant us permission to share and republish your content on our own marketing channels, such as our website, social media pages, and in-store displays.
• Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to a valid request from a law enforcement or government agency.

5. Cookies and Your Choices

Our Services use cookies and other tracking technologies to enhance functionality and for advertising purposes.

• What are cookies? Cookies are small text files stored on your device that help websites remember information about your visit.
• How we use them: We use cookies to keep you logged in, remember your preferences, understand how you use our site, and show you relevant ads on other websites (retargeting).
• Your Choices: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

6. Data Security

We are committed to protecting your information. We use a combination of reasonable technical, administrative, and physical safeguards to protect your information from unauthorized access, use, or disclosure. However, no internet or email transmission is ever fully secure or error-free.

7. Children's Privacy

Our Services are not intended for or directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information from our files as soon as possible.

8. Changes to This Privacy Policy

The restaurant industry and technology are always evolving. We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our website and updating the "Effective Date."

9. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Secret Burger Kitchen, LLC

Email: info@secretburgerkitchen.com

Phone: 800-970-1766